Big consulting firms don't write reports for SMEs. We do.
A factory owner in Samut Prakan, an import-retail operator in Hanoi, a school director in Bangkok — they all face the same problem. Markets are moving fast, competitors are everywhere, and the strategic information they need either costs $15,000 or doesn't exist at all.
Big consulting firms charge enterprise prices for enterprise clients. Online tools like Crayon, Klue, and Semrush are built for tech sales teams in San Francisco, not for a plastics factory in Rayong. And the market research industry in Southeast Asia is dominated by firms that take six weeks to produce a $5,000 deck.
48 Research fills the gap. Custom competitor and market analysis, written for the operator who has to make a decision next week — not next quarter.
Every report is custom. We don't sell templates. You tell us your business, your category, your specific question. We do the work — pulling trade data, mapping competitor moves, interviewing where relevant — and deliver a tight, structured PDF in 48 hours.
A typical report runs 8–15 pages. Named competitors. Real numbers. A clear set of recommendations. Nothing padded for billing reasons.
We combine AI-augmented research with human judgment. AI does the heavy lifting on data aggregation and pattern recognition. Humans (us) do the interpretation, the local context, and the parts that matter most — figuring out what's actually relevant to your situation.
This combination is why we can deliver in 48 hours at $99 instead of six weeks at $5,000.
Our home base is Southeast Asia — primarily Vietnam, Thailand, and the broader CLMV region. We've delivered reports to clients in education, retail, import-export, manufacturing, and professional services. If you operate an SME in Southeast Asia, we probably have or can quickly build the context for your sector.
Have a question we should answer? Send us a note, or request a report directly.
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